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P/M/565. Report on relationship marketing in Cisco

WORDS:
5500
DATE:
2006
PRICE:
59.99 GBP

The paper reports on customer relationship practices at CISCO Systems, the company developing the Internet Protocol (IP)-based networking technologies. An overview is provided of Ciscos main competitors, key stakeholder, customers, etc. The aspects of customer satisfaction are highlighted, the practices of Ciscos Internet Business Solution Group (IBSG) in relationship marketing are reviewed.

 

KEYWORDS: relationship, marketing, cisco,

 
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