Browse our collection of papers in
Cineworld Cinemas

Select number of records per page:  

P/M/683. UGC Cinemas: ways of product promotion

WORDS:
924
DATE:
2006
PRICE:
9.99 GBP

The paper reports on the promotion strategy of UGC Cinemas (new name Cineworld Cinemas), a cinema chain in the UK and Ireland, describing their services and advertising channels.

 

KEYWORDS: UGC Cinemas, promotion, advertising,