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C/M/2240. Presentation. Chevrolet and the Daewoo brand

WORDS:
0
ADD-ONS:
8 slides
DATE:
2011
PRICE:
9.99 GBP

This presentation focuses on Chevrolet, and aims to examine whether they should keep the Daewoo brand or not. The presentation provides information on the car market in 2004, and assesses the conversion from Daewoo to Chevrolet. The presentation analyses the facts and figures relating to the topic, and follows with a discussion regarding the positive and negative aspects of using the Daewoo brand.

 

KEYWORDS: Chevrolet, Daewoo, branding!,