Browse our collection of papers in
ChemChina
C/M/1768. Global Marketing and Global Operations: Case study ChemChina
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
This paper examines new companies in developing countries, focusing on ChemChina. The paper begins by providing the background to the company, discussing how marketing and innovation has benefitted the company. The paper examines strategic marketing decisions in the global environment, followed by an analysis of market and customer segmentation. The development of new competitive advantage, global marketing ambitions and challenges, and the importance of assets such as global brands are all examined. The paper discusses marketing issues, focusing on the marketing mix, and conclusions are made regarding control, assessing how it is lost when there is a shift towards global operations.
KEYWORDS: ChemChina, marketing, innovation, strategic marketing decisions, global environment, customer segmentation, competitive advantage, global marketing, global brands, marketing mix,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
I purchased a paper from you last evening and was very pleased with the content.James
