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Cheers International
C/B/2956. Proposition of New Business Plan for a small business: case study of Cheers international ltd
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper presents a report on the telecoms industry, focusing on a small company, Cheers International Ltd, aiming to provide a new business plan for the company. The plan aims to review the company, and to suggest strategies to meet future demands and attain profitability. A Porter’s Five Forces and SWOT analyses are conducted to present an overview of the environment. The paper presents the proposed changes using the Ansoff model and Kotter’s 8 steps.
KEYWORDS: Telecoms industry, small businesses, telecoms industry, Cheers International Ltd, business plan, Porter’s Five Forces, SWOT, Ansoff model, Kotter’s 8 steps,
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