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Channel 4 Television
C/M/432. Public Relations: Channel 4
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
This discussion is based on an analysis of the public image of Channel 4, especially since its racism row in recent times and is presented in a business report format to suggest how the Channel could improve its communication with the public and build better relations to improve its positive image as ethnically sensitive and racially unbiased television channel. The report is presented here in accordance with the operational and organisational strategies of the company and provides recommendations in improving the company's public relations approach.
KEYWORDS: public, relations, channel,
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