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C/M/1366. Marketing communication strategies of global luxury brands
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the theory of brand reviewing brand definitions, examining attitudes towards luxury brands in different countries (China, Mexico and France), discussing communications strategies of global luxury brands (i.e. Chanel, Louis Vuitton, Hennessey, Tiffany, and Burberry) and comparing them to the marketing communications strategy of Chivas Regal.
KEYWORDS: Marketing communication strategy, global luxury brands, Chanel, Louis Vuitton, Hennessey, Tiffany, Burberry, Chivas Regal,
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