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Center Parcs

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C/T/82. Family weekends at Center Parcs

WORDS:: 2700
DATE:: 2009
PRICE:: 29.99 GBP

The paper reports on the performance of Center Parcs (CP) that provides facilities for family weekends addressing the problems of the company's IT management and service quality. A study of family experience at the Centre Parcs resort is conducted. Conclusions are made about the exploitation of the IT potential, the arrangement of activities for people of all age groups, the allocation of suitable food venues based on age and cultural factors, etc.

KEYWORDS: t, family, weekends, center, parcs,

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C/M/757. Promotional Mix and Marketing Communications Plan to Increase Brand Awareness or Customers for Center Parcs (UK)

WORDS:: 1900
DATE:: 2008
PRICE:: 19.99 GBP

The paper analyses the current market situation of Center Parcs using the SWOT model. New marketing and communication plans for the company are developed to boost their sales and attract customers. The methods of the research are based on the secondary data obtained form various sources and added in the appendices.

KEYWORDS: Marketing plan, communication plan, SWOT, Center Parcs,

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S/B/20. Managerial and legal & regulatory issues surrounding Pierre et Vacance and Center Parcs

WORDS:: 3000
DATE:: 2003
PRICE:: 39.99 GBP

This essay looks at Pierre and Vacances as an organisation and how it manages its environmental forces, in respect to contingency theory and Porter's five forces. A swot analysis is also carried out on Pierre and Vacances with a view of the company's value chain, balanced scorecard, change management and a TOWS matrix. With regards Center Parcs, a health and safety assessment relating to the Subtropical Swimming Paradise in the village is carried out and an outline and explanation of Consumer Protection Legislation and codes of practice in relation to Center Parc's sites. Conclusively, practical suggestions as to how Center Parcs are able to achieve the required standard of practice will also be examined.

KEYWORDS: managerial, legal, regulatory, issues, surrounding, pierre, et, vacance, center, parcs,