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Cathay Pacific Airways

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C/M/2325. An examination of marketing management at Cathay Pacific

WORDS:: 3200
DATE:: 2011
PRICE:: 39.99 GBP

This paper focuses on marketing management at Cathay Pacific, an airline company. The paper begins by providing background information on the airline industry and the company. The strategic importance of segmentation, target markets and market positioning are discussed in reference to Cathay Pacific. The paper also assesses customer value, satisfaction and loyalty as well as brand equity. The way in which they build upon their long term relationships with their partners is also examined before conclusions are made.

KEYWORDS: Marketing management, Cathay Pacific, airline industry, segmentation, targeting, positioning, customer value, customer satisfaction, customer loyalty, brand equity!,

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C/EI/56. Using ICT at Cathay Pacific

WORDS:: 1900
DATE:: 2008
PRICE:: 19.99 GBP

The paper examines the utilisation of ICT in the Hong Kong airline Cathay Pacific providing the company's details, an overview of their IT evolution since the 1960s to the information systems they currently use, and focusing on their E-procurement system. The benefits of the E-procurement system are outlined.

KEYWORDS: ICT, information system, e-procurement, Cathay Pacific,

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C/B/736. SWOT analysis of leading Asian airline: Cathay Pacific Airways

WORDS:: 2000
DATE:: 2007
PRICE:: 29.99 GBP

The present paper provides a detailed SWOT analysis of Cathay Pacific Airways. The identified strengths highlight the strategic capability of a firm to leverage existing opportunities, where the threats determine the feasibility and accessibility of the firm's strategy. On the basis of the analysis the paper puts forward strategic recommendations designed to improve the competitive strength of the airline in the nearest future.

KEYWORDS: Cathay Pacific Airways, airline, SWOT, corporate strategy,

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E/B/118. SWOT analysis of Cathay Pacific Airways

WORDS:: 3000
DATE:: 2006
PRICE:: 39.99 GBP

The paper reports on the marketing audit of Cathay Pacific Airways (CX) presenting the company’s profile and conducting internal and external analysis along the lines of SWOT model. Recommendations are offered about the marketing strategy development discussing the balance of elements necessary for organizational success.

KEYWORDS: SWOT, Cathay Pacific Airways, audit,

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