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Carrefour Group

P/M/356. Report on Carrefour group

WORDS:
2000
DATE:
2004
PRICE:
29.99 GBP

The paper reports on the performance of the French retail company Carrefour. An overview of the company is given, its growth strategies are described. Organisational, competitive, environmental and customer/market analyses are performed including elements of SWOT and 7 P's matrix. The problems of the company are identified, solutions to the problems are offered.

 

KEYWORDS: carrefour,

 
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