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Carrefour Group

C/E/648. Dissertation. Key Success Factors of FDI for Donor and Recipient Organisations in Retail Market: Case study Carrefour

WORDS:

9050

DATE:

2011

PRICE:

99.99 GBP

This dissertation discusses the key success factors of FDI for donor and recipient organisations in retail markets, using Carrefour. The paper aims to provide theoretical grounding to the maim models of FDI, to access the retail industry in terms of FDI, to reveal original findings of managers of Carrefour, to discuss whether the findings agree with the reviewed literature, and to make recommendations. The paper begins by providing the background to the subject, and presents the structure and aim of the study. The review of literature focuses on topics like host and donor economies and models of FDI determinants. These models include the Neoclassical trade theory, the ownership advantage theory, horizontal FDI, vertical FDI, the risk diversification model, and the knowledge capital model. Data is collected through analysis of Carrefour and through surveys, and the paper analyses all of the findings from the research.

KEYWORDS: Dissertation, FDI, Carrefour, host economy, donor economy, Neoclassical trade theory, the ownership advantage theory, horizontal FDI, vertical FDI, the risk diversification model, the knowledge capital model,