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Carrefour Group
C/C/327. Expansion of Data Warehouse at Carrefour Levallois-Perret
- WORDS:
- 2350
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the establishment of a new enterprise intelligence system (EIS) in the French branch of the Carrefour hypermarket chain, Levallois-Perret, to support the data on consumer behaviour and purchasing. Carrefour’s background is described, the concept of data warehousing is explained, the issues of EIS are addressed focusing on data security and confidentiality.
KEYWORDS: Data warehouse, Carrefour Levallois-Perret, enterprise intelligence system,
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