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Carrefour Group
C/B/2260. International Expansion of Carrefour to UK
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the expansion opportunities for the French food retailer Carrefour considering their entry to the UK. The background of the company and their strategic management is reviewed, PEST and Porter’s Five Forces analysis is conducted to establish Carrefour’s attractiveness for the UK consumers.
KEYWORDS: Carrefour, French Food retailing, expansion to UK, PEST, Porter’s Five Forces,
Other Papers On: Foreign Market Entry
Other Papers On: Carrefour Group
Other Papers On: Strategic Analysis
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Keywords Tag Cloud
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