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Carphone Warehouse

S/M/334. Evaluation of the Internet Marketing used by Carphone Warehouse

WORDS:
2000
DATE:
2007
PRICE:
29.99 GBP

The paper reports on the strategy and of Carphone Warehouse (CPW) presenting their overview, examining the trends in the telecommunications market with the emphasis on the UK mobile phones market, discussing the websites of Internet mobile phone retailers and conducing analysis of CPW within the frameworks of PEST and Porter's Five Forces models. Recommendations to the company management are suggested.

 

KEYWORDS: Carphone Warehouse, CPW, mobile phones, PEST, Porters Five Forces,

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