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Carphone Warehouse
C/M/733. International marketing plan for mobile phone products of Carphone Warehouse
- WORDS:
- 4900
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper presents an international marketing plan for the introduction of mobile phone products of Carphone Warehouse to Italy. Market and competitive environment of the company is described using SWOT and PLESTIE models, discussing the modes of market entry, formulating marketing objectives and marketing strategy, and outlining action programmes, budgets, controls and performance measures.
KEYWORDS: Marketing plan, SWOT, PLESTIE, market entry, situation analysis,
Other Papers On: Carphone Warehouse
Other Papers On: Marketing Plans
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