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Carphone Warehouse

C/M/713. Marketing approach and activities: comparing Tesco's US business and Carphone Warehouse

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper compares and contrasts the marketing activities and approaches of two organisations, Tesco's US business and Carphone Warehouse, discussing their customers, market segmentation, the use of relationship marketing and marketing communications mix.

 

KEYWORDS: Marketing, marketing communications, relationship marketing,

 
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