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Carphone Warehouse
C/M/629. Carphone Warehouse: Marketing Analysis
- WORDS:
- 3600
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper addresses the issues of marketing in the company Carphone Warehouse (CPW) with the focus on the function of human resources management, its impact on the marketing function and implications for the firm. The HRM theory is reviewed with reference to CPW. The impact of research developments on CPW is considered discussing the change in the relationship between human resources and marketing.
KEYWORDS: Carphone Warehouse, CPW, marketing, human resource management,
Other Papers On: Carphone Warehouse
Other Papers On: Strategic Marketing Analysis
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- International Relations
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Keywords Tag Cloud
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