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Carphone Warehouse

C/M/629. Carphone Warehouse: Marketing Analysis

WORDS:
3600
DATE:
2007
PRICE:
39.99 GBP

The paper addresses the issues of marketing in the company Carphone Warehouse (CPW) with the focus on the function of human resources management, its impact on the marketing function and implications for the firm. The HRM theory is reviewed with reference to CPW. The impact of research developments on CPW is considered discussing the change in the relationship between human resources and marketing.

 

KEYWORDS: Carphone Warehouse, CPW, marketing, human resource management,

 
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