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Carphone Warehouse
C/B/762. Carphone Case Study: Operations, Marketing and Financial Strategies
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper offers a case study of the termination of business between Carphone, an independent mobile phone retailer, and Vodafone, a mobile network provider. Carphone is experiencing a fall in market shares although it has been making profits in recent times. This fall in the market trend is also a result of the bad performance (with customer services) of their broadband services Talk Talk. The paper suggests strategies for operations, marketing and finance. References are made to a wide variety of books and journals, several strategic observations are offered in conclusion.
KEYWORDS: Carphone, Talk Talk, broadband, operational strategy, marketing, financial, Vodafone,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Carphone Warehouse
Other Papers On: Vodafone
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