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Carphone Warehouse

C/B/1494. Strategic Plan for Carphone Warehouse

WORDS:
5000
DATE:
2008
PRICE:
59.99 GBP

The paper examines strategic opportunities available to Carphone Warehouse (CW) for expanding their operations. Three key opportunities are considered, i.e. horizontal diversification, vertical diversification, and unrelated diversification assessing the possibility for CW to use each opportunity, identifying the best one and justifying this choice. Potential targets available for CW in the areas of M&A, strategic alliances and joint ventures are outlined.

 

KEYWORDS: Carphone Warehouse, mergers and acquisition, M&A, alliances, joint ventures, horizont,

 
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