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Caroll International SA
S/M/454. Marketing Plan for Caroll entering 'middle market' in China
- WORDS:
- 4500
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the strategies of Caroll International SA, a clothing and accessories retailer planning to enter the Chinese market. The company's description is given including their history, marketing mix features, SWOT, etc. The European apparel retail market is described including competitor analysis, Porter's 5 Forces analysis, etc. The Chinese market is characterised using Porter's 5 Forces and PESTL models, marketing plan for the company is developed using Porter's strategic matrix, 7Ps, Boston model and Ansoff Matrix. Conclusions are made about Caroll's future prospects in China.
KEYWORDS: marketing, plan, caroll, entering, middle, market, china,
Other Papers On: Foreign Market Entry
Other Papers On: Strategic Analysis
Other Papers On: International Business in China
Other Papers On: Caroll International SA
Other Papers On: Clothing and Apparel Industry
Other Papers On: Marketing Plans
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