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Carnival Corporation

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Carnival Corporation

S/B/618. Examination of Carnival Corporation's generic strategy

WORDS:: 2000
DATE:: 2011
PRICE:: 29.99 GBP

This paper critically evaluates the travel company Carnival Corporation’s generic strategy. The paper also aims to recommend a new potential market option for the company. The paper provides the background to the organisation, and this is followed by an overview of Porters model of competitive advantage. The paper then examines the strategic direction and market options. Conclusions are made regarding the strategy evaluation.

KEYWORDS: Carnival Corporation, Travel Company, market option, porters model, competitive advantage,

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S/B/617. Strategic analysis of Carnival Corporation

WORDS:: 2200
DATE:: 2011
PRICE:: 29.99 GBP

This paper performs a strategic analysis on Carnival Corporation, a travel company. The paper uses PESTEL and Porter’s five forces analysis to examine the external environment. The paper looks at the resource audit and evaluates the core competence, through analysis of the physical, operational, financial, human, and intangible resources. This is followed by a SWOT analysis, and the paper concludes with a summary of the topics discussed.

KEYWORDS: Strategic analysis, Carnival corporation, cruise operator, PESTEL, Porter’s Five Forces, external environment, resource audit, core competence, physical resources, human resources, financial resources, operational resources, intangible resources, SWOT,

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C/F/1090. Portfolio diversification of TUI Travel, Carnival, Tesco and Imperial Tobacco

WORDS:: 1200
ADD-ONS:: Excel Data
DATE:: 2011
PRICE:: 19.99 GBP

The paper examines the portfolios of two companies operating in the travel and leisure industry, i.e. TUI Travel and Carnival (Portfolio A), and two companies operating within the retail and entertainment industry, i.e. Tesco and Imperial Tobacco (Portfolio B). Stock price movements of companies over 2007-2009 are examined, Portfolio A and Portfolio B are compared along the lines of average returns, standard deviation of returns, etc. The paper has no references.

KEYWORDS: Portfolio diversification, TUI Travel, Carnival, Tesco, Imperial Tobacco,

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