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C/B/4237. Strategic analysis of Carlson Hotels
- WORDS:
- 2850
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper presents a strategic analysis of Carlson Hotels describing the company’s history, reviewing theoretical underpinnings of their strategic position, and applying analytical models to evaluate the competitive position of Carlson Hotels along the lines of PESTEL, SWOT, value chain analysis, BCG matrix, Ashridge portfolio matrix, marketing mix and Ansoff matrix. Future activities of Carlson Hotels are considered.
KEYWORDS: Strategic analysis, Carlson Hotels, value chain, Ansoff, BCG, Porter’s generic strategies, Ashridge portfolio matrix,
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