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Carlsberg
E/M/52. Carlsberg beer in Greece: marketing plan
- WORDS:
- 4000
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper offers a years marketing plan for PT Beverage World, the distributor of Carlsberg beer in Greece. Carlsberg current position and corporate strategy are described, an overview of the Greek beer market is offered including competitors analysis, SWOT and marketing mix models.
Other Papers On: Carlsberg
Other Papers On: Marketing Plans
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