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Carlsberg
C/F/347. Proposal. How successful was Heineken' and Carlsberg's acquisition of Scottish & Newcastle UK?
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper offers a research proposal into the recent acquisition of Scottish & Newcastle by Heineken/Carlsberg. The objectives of the dissertation are identified, the research methodology is described stating that a short-window event study will be used to access the financial success of the acquisition, while outcome studies based on the literature review will access alternative success factors. The expected outcomes of the study are identified.
KEYWORDS: Proposal, M&A, Heineken, Carlsberg, Scottish & Newcastle, acquisition, merger,
Other Papers On: Carlsberg
Other Papers On: Heineken
Other Papers On: Scottish & Newcastle plc
Other Papers On: Mergers and Acquisitions Dissertations
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