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Carling
P/M/251. An International Market Entry Strategy: Carling Beer to Belgium
- WORDS:
- 1000
- DATE:
- 2004
- PRICE:
- 19.99 GBP
This report briefly outlines the proposed market entry of Carling Beer to Belgium. Report provides: rationale of country choice, optimal entry strategy, objectives, brand strategy, marketing strategy, competitive advantage issues and outline of marketing communications.
KEYWORDS: international, market, entry, strategy, carling, beer, belgium,
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