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Carbon Trust

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C/M/1515. Direct & Internet Marketing of Carbon Trust

WORDS:
3250
DATE:
2010
PRICE:
39.99 GBP

The paper looks at concepts of direct marketing and Internet marketing analysing their use by Carbon Trust, a UK company advising organisations on the ways to reduce carbon emissions. Links between relationship marketing and Internet marketing are established, the advantages and disadvantages of the relationship marketing through customer base are outlined. The drivers of growth for direct and Internet marketing are explored using the PEST model. Direct and Internet marketing strategies used in modern business are described including viral marketing.

 

KEYWORDS: Carbon Trust, direct and internet marketing, online marketing, PEST, viral marketing,

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C/M/1426. Carbon Trust: strategic marketing analysis

WORDS:
3150
DATE:
2010
PRICE:
39.99 GBP

The paper examines the marketing activity of Carbon Trust, a company providing products and services to UK businesses to assist in reducing their carbon footprint. A report on the company’s performance in 2009 is presented touching on their budget, internal PEST and SWOT analysis, market position, marketing and communications strategy, etc. Recommendations to the company are suggested about their customer relationship management.

 

KEYWORDS: Carbon Trust, PEST, SWOT, carbon footprint,

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