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Capital One
C/M/754. Strategic Management of Capital One and MBNA
- WORDS:
- 1500
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the concept of strategic management analyzing the examples of two firms operating in the same industry Capital One and MBNA and comparing their organizational purposes, long term strategies, internal and external factors affecting the strategies and the quality of strategic management at the firm level.
KEYWORDS: Strategic management, Organizational purpose,
S/M/210. Capital One: Marketing Audit
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
In this paper a marketing audit incorporating the marketing tools like PEST analysis, porter's five forces, product life cycle, Boston Box Matrix, industry analysis, competitor analysis and consumer profiling for America's one of the biggest credit card companies-Capital One including a rigorous research about the various factors which could affect the business and marketing strategies of the organisation.
KEYWORDS: Capital One, marketing audit, PEST, porters five forces, product life cycle, Boston B,
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