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Capital One
S/M/210. Capital One: Marketing Audit
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
In this paper a marketing audit incorporating the marketing tools like PEST analysis, porter's five forces, product life cycle, Boston Box Matrix, industry analysis, competitor analysis and consumer profiling for America's one of the biggest credit card companies-Capital One including a rigorous research about the various factors which could affect the business and marketing strategies of the organisation.
KEYWORDS: Capital One, marketing audit, PEST, porters five forces, product life cycle, Boston B,
Other Papers On: Capital One
Other Papers On: Strategic Marketing Analysis
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