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C/B/464. Master's Dissertation + Proposal. An examination of liability of foreignness in the Chinese office electronics industry (cases of Canon, Ricoh, and Xerox)

WORDS:
12000
DATE:
2006
PRICE:
139.99 GBP

This dissertation examines the notion of liability of foreignness, a concept suggesting that when firms enter international markets they face certain challenges and/or disadvantages. In this case, these challenges are assessed as they apply to the Chinese office electronic industry, and in particular, the three largest firms, Canon, Ricoh and Xerox. This dissertation would be particularly useful for anyone interested in the literature on liability of foreignness, the internationalisation process and market entry modes.

 

KEYWORDS: Dissertation, Chinese office, electronics industry,

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canon quality total critical om management strategic forces porter pestel xerox ricoh liability examination proposal dissertation foreignness chinese c electronics office master
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