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Calvin Klein
P/M/563. Report on Calvin Kleins promotion strategy
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on Calvin Kleins promotion strategy reviewing the basics of the integrated marketing communications (IMC), IMC utilization by Calvin Klein, the companys targeting and positioning in the fashion market, their advertising strategy, PR and communication tools, etc.
KEYWORDS: calvin, kleins, promotion, strategy,
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- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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