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C/M/2118. Consumer tastes with regard to ethnical food: Cairngorm's perspective
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the factors that influence consumers’ choice of ready meals conducting a study of consumers’ preferences with regard to taste of ethnical foods and the popularity of Indian, Chinese, Swedish and other foods. Social, environmental and health impacts of ready meals are considered suggesting recommendations to Cairngorm food manufacturer about the ways to enhance their brand.
KEYWORDS: Cairngorm Foods,
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