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Caffe Nero

S/M/195. Dissertation. Coffeebar experience and Customer Loyalty

WORDS:
13500
DATE:
2006
PRICE:
139.99 GBP

The dissertation investigates the experience of Costa, Starbucks, Caf? Nero and Coffee Republic coffeebars. The background of coffee bar culture is described, literature is reviewed on the theories of branding, consumer behaviour, hierarchy of needs, customer loyalty, services marketing, etc. The main features of coffee bars are identified, employee-to-customer interactions are described, the issues of product and service quality are addressed. Deductive and inductive research methods are used on the basis of primary data (interviews, questionnaires, observations) and secondary data analysis. Conclusions are made about the managerial implications of the research findings.

 

KEYWORDS: Dissertation, coffeebar, brand, loyalty,

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nero caffe loyalty uk marketing customer dissertation caff plan performance china india swot strategies coffee shops trends russia communication integrated experience satisfaction sandwich forces five porters sector financial international c coffeebar ratios expansion
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