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Caffe Nero
S/B/565. Performance of Caffe Nero in India and China
- WORDS:
- 2150
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper reports on the performance of the Italian company Caffe Nero in India and China describing the company's background, strategy, rivals, related and supporting industries, etc. The difficulties faced by Caffe Nero in India are analysed using the PESTLE model, recommendations are suggested about the ways to deal with cross-cultural issues.
KEYWORDS: Performance of Caffe Nero in India and China, PESTLE,
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