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Caffe Nero
C/M/371. Dissertation. Customer Loyalty and Satisfaction in the UK Sandwich Sector
- WORDS:
- 12000
- DATE:
- 2006
- PRICE:
- 129.99 GBP
This dissertation examined the key drivers of customer loyalty and satisfaction in the UK sandwich sector amongst its four largest competitors: Caffe Nero, Pret A Manger, Starbucks and Subway. With a strong literature review on the concepts of relationship marketing, customer loyalty and satisfaction, and service quality within the service sector, it would be particularly useful for someone wanting to know how to perform a literature review in this area. It would also be useful for those wanting to know how to build a quantitative research questionnaire on the back of qualitative, focus group research.
KEYWORDS: Customer loyalty, marketing, quantitative research, focus group research,
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