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Cafe Web
C/M/1369. Marketing plan for Café Web's LAN gaming service
- WORDS:
- 4000
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper reports on the development of a marketing plan for a new local area networking (LAN) gaming service offered by Café Web. The marketing plan includes the company’s strategic objectives in launching the service, its market opportunity within the computer games industry, a review of competitors, customer profile and targeting techniques, marketing mix features, promotion and marketing communications planning, financial planning, etc.
KEYWORDS: Café Web, Marketing Plan, local area networking, LAN Gaming, marketing mix,
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