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Cadbury Schweppes PLC
S/M/214. Public Relations: Reputation Audit for Cadbury
- WORDS:
- 5000
- DATE:
- 2007
- PRICE:
- 59.99 GBP
The paper examines the issues of Cadbury's reputation defining the concept of reputation audit, describing the company's history, competitors, their position in the UK confectionary market, target audience, etc. The recent Cadbury's problems caused by salmonella contaminated chocolate bars are discussed offering the situation analysis and focusing on the company's image. Marketing strategies are suggested to resolve the problems and restore Cadbury's reputation.
KEYWORDS: Cadbury, reputation, salmonella, chocolate, image,
Other Papers On: Cadbury Schweppes PLC
Other Papers On: Public Relations
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Keywords Tag Cloud
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