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Cadbury Schweppes PLC

S/B/223. Salmonella contamination ruins Cadbury Schweppes

WORDS:
3500
DATE:
2007
PRICE:
39.99 GBP

The paper examines the history of Cadbury Schweppes in the UK reviewing their major acquirements and launches, and reporting on the scandal around the recent discovery of salmonella bacteria in their chocolate products. Bio-medical information about Salmonella is presented, the activities of the Health Protection Agency (HPA) are described, the legal and trade implications of the salmonella contamination for the company are evaluated.

 

KEYWORDS: Cadbury, chocolate, salmonella,

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