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Cadbury Schweppes PLC
C/M/1084. Cadbury Flake advertisement: original and modern interpretation
- WORDS:
- 4000
- ADD-ONS:
- ?
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper analyses, a Cadbury Flake advertisement created by the research group comparing it with the original version of the advertisement used in the UK in 1983. The attributes pertaining to effectiveness and appeal generated by the two adverts are examined showing the effectiveness of the new advertisement.? ?
KEYWORDS: Cadbury Flake, advertisement,
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