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Cadbury Schweppes PLC
C/M/1042. Cadbury's Public Relations campaign for Bringing back Wispas
- WORDS:
- 1000
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the impact of the public relations campaign carried out by Cadbury to herald the re-launch of Bring back Wispas campaign. Internal and external factors that caused the successes and the failures of the campaign are identified .
KEYWORDS: Cadbury, Bringing back Wispas, Public Relations,
Other Papers On: Campaigns
Other Papers On: Cadbury Schweppes PLC
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