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Cadbury Schweppes PLC

C/HR/779. Human Resource Management: Case Study of Kraft and Cadbury

WORDS:
3500
DATE:
2010
PRICE:
39.99 GBP

This paper examines the acquisition of Cadbury by Kraft in view of both companies approach to HR, aiming to draw conclusions on how the success of the companies is linked to their HR approaches. The paper is split into two parts, part 1 gives a brief outline of the company’s history, and of the acquisition. After reviewing both companies HR practices, the models that the company uses are also defined stating that Cadbury uses a soft model known As the Harvard Map Model. Kraft uses a similar model, but after their acquisition of Cadbury they adopted a hard HRM model, named the Michigan Model, that treats employees as a business resource like any other resource. Part 2, discusses the positive and negative aspects of Krafts takeover of Cadbury in the UK and Poland.

 

KEYWORDS: Human resource management, Kraft, Cadbury, Harvard Map Model, Michigan Model, HR practices!,

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