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Cable and Wireless
P/M/748. Report on Bulldog, UK broadband provider
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper offers an overview of the UK broadband industry focusing on Bulldog, a primary service provider of broadband. The companys development is analysed using Porters 5 forces and SWOT models, Bulldogs Internet marketing strategy is described evaluating their brand awareness, brand associations, brand loyalty (equity), etc. Recommendations are made about Bulldogs website improvement.
KEYWORDS: Bulldog, broadband, Internet marketing, Porters 5 forces, SWOT,
Other Papers On: Cable and Wireless
Other Papers On: New media and online marketing
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