Browse our collection of papers in
Burger King
C/B/3612. Proposal. Competitive advantage within UK fast food industry: comparative study of McDonald's & Burger King
- WORDS:
- 1150
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to examine the competitive position of McDonald’s in the fast food sector as compared to their key rival Burger King. Research rationale, aims and objectives are outlined, strategic models to be used in the analysis are indicated, the methodology of the proposed research is described.
KEYWORDS: Proposal, McDonald’s, Burger King, competitive advantage, UK fast food industry,
C/M/1338. Proposal. Relationship Marketing of Burger King
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes to examine the role of relationship marketing (RM) in the hotel and hospitality industry and the fast-food industry with a focus on Burger King PLC. Research structure and expected results are discussed, the methodology is outlined, a review of literature is presented touching on the RM theory and Burger King background, the validity of the study is estimated.
KEYWORDS: Proposal, Relationship Marketing, Burger King, Fast Food Restaurants,
C/B/1362. Top 10 Franchising Companies in UK: GoCarTours, Subway, Activ Web Design, Domino's Pizza, Chemex, Linkme.to, Smoothie Fresh, EasySlim, Burger King, and Accommodation Guru
- WORDS:
- 1900
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper reports on the top 10 fastest growing franchising companies in UK, i.e. GoCarTours, Subway, Activ Web Design, Domino's Pizza, Chemex, Linkme.to, Smoothie Fresh, EasySlim, Burger King, and Accommodation Guru. A brief overview is provided of each company's goals, targets, strategies, expansion policies, philosophy, etc.
KEYWORDS: top, franchising, companies, uk, gocartours, subway, activ, web, design, domino, pizza, chemex, linkme, to, smoothie, fresh, easyslim, burger, king, accommodation, guru,
C/B/1489. Analysis of Burger King
- WORDS:
- 1800
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper examines the performance of Burger King analysing their internal and external environment and the features of the fast food industry by using the models of SWOT, PESTEL, Porter's five forces and Porter's generic value chain.
KEYWORDS: SWOT, PESTEL, Porters five forces, Porters generic value chain, Value Chain, Burger,
C/B/1490. PESTEL and SWOT Analyses of Burger King
- WORDS:
- 550
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Burger King. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Burger King.
KEYWORDS: pestel, swot, burger, king,
C/B/1491. SWOT and Value Chain analyses of Burger King
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Burger King. It also includes Value Chain analysis of Burger King.
KEYWORDS: swot, value, chain, burger, king,
C/B/1492. PESTEL and Porter's 5 Forces analysis of Burger King
- WORDS:
- 700
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Burger King and Porter's 5 forces analysis of Burger King which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Burger King.
KEYWORDS: pestel, porter, forces, burger, king,
C/B/1493. SWOT Analysis of Burger King
- WORDS:
- 250
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Burger King.
C/B/971. Fishbein's analysis of McDonald's, KFC and Burger King in UK
- WORDS:
- 3500
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper examines the corporate strategies of the chicken and burger bars, i.e. Mc Donald's, KFC and Burger King. The methods of the research are described including the questionnaire, interview and sampling designs. Fishbein's attitude model is used to evaluate the quality of the companies' products and services. Recommendations are suggested to ensure success and competitive advantage of the analysed organisations.
KEYWORDS: Mc Donalds, KFC, Burger King, Fishbein analysis,
C/HR/330. Dissertation. Employee Motivation: Case Studies of Burger King and McDonald's
- WORDS:
- 15200
- DATE:
- 2008
- PRICE:
- 159.99 GBP
The dissertation investigates the issues of employee motivation in Burger King and McDonald's exploring the factors that influence employees' commitment to work, the perceptions and attitudes of subordinates in Burger King and McDonald's toward management, the expectations and preference of fast food restaurants' staff towards their managers, etc. Literature on the theories of motivation is reviewed. The methods of the research are based on the primary data obtained form focus group interview and questionnaires, and secondary data collected from text books, newspapers, journal articles and the Internet. Conclusions are made about the factors that can influence the motivation of workers in McDonald's and Burger King with reference to employee relationship, communication within workplace and the personality of mangers.
KEYWORDS: Dissertation, HRM, motivation, employee relationship, reward, training and developmen,
C/HR/338. Dissertation. Employee Motivation: Case Studies of Burger King and McDonald's
- WORDS:
- 15100
- DATE:
- 2008
- PRICE:
- 159.99 GBP
The dissertation examines the importance of motivation in Burger King and McDonald's studying the factors that motivate employees to work hard, and evaluating the expectations and attitudes of subordinates in Burger King and McDonald's toward their management. The issues of human resource management (HRM) in fast food restaurants are addressed. The study is based on the secondary data obtained through the review of academic literature on HRM theory and theories of motivation, and primary data collected through the use of focus group interview and questionnaires. Conclusions are made about the influence of employee relationship, communication within workplace and personality of mangers on the employee performance.
KEYWORDS: Dissertation, HRM, employee motivation, employee relationship, reward, training and d,
C/OM/74. Comparing the operations of McDonald's and Burger King
- WORDS:
- 1300
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper presents comparative analysis of McDonald's and Burger King service concepts reviewing academic literature on the relationship between service delivery and customer preferences. Recommendations are suggested to improve the companies' services.
KEYWORDS: McDonalds, Burger King, service,
S/B/317. Evaluation of the export potential of the Brazilian market for Burger King Corporation
- WORDS:
- 2900
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the potential of Burger King's export to Brazil presenting the company's overview, analysing Brazilian fast-food market, conducting the country's PEST and SWOT analysis, competitor analysis of the market, resource audit, etc. The modes of BK entry to Brazil are described suggesting recommendations about the best options.
KEYWORDS: Burger King, export, fast food, Brazil, market entry, PEST, SWOT,
P/M/799. Report on McDonald's and Burger King's marketing strategies
- WORDS:
- 7000
- DATE:
- 2006
- PRICE:
- 79.99 GBP
The paper examines the principles of marketing used by McDonalds and Burger King with reference to their unhealthy food images and adaptation to new consumer tastes. An overview is offered of the UK fast food industry, the strengths and weaknesses of competing companies in the burger market, etc. Analysis of McDonalds and Burger King is conducted using PEST and SWOT models. The companies marketing action plan is presented providing information on their product, price, place, promotion strategies, etc. Recommendations are made to enhance the companies performance.
KEYWORDS: McDonalds, Burger King,
C/B/161. PESTLE and Porter's Five Forces analyses of the UK Fast Food Industry and SWOT analyses of McDonalds, Burger King and KFC
- WORDS:
- 3200
- DATE:
- 2005
- PRICE:
- 39.99 GBP
This paper is divided into three main sections. First, a PESTLE analysis of the UK Fast Food Industry is conducted, which highlights the fundamental changes that the industry is undergoing, in particular, in response to the lifestyle attitude changes of consumers who desire more healthy products. Next, a Porter's Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry and the growth of the sandwich market, which poses a real and significant threat to the large burger (McDonalds and Burger King) and Chicken (KFC) fast food outlets. Finally, SWOT analyses of McDonald, Burger King and KFC are performed. This highlights the competitive pressures McDonalds is facing as Burger King continues to eat into its market share by capitalizing on strategic mistakes McDonalds made during the 1990s when the company focused on restaurant expansion to the cost of product and service quality. It also illustrates the opportunity that KFC has to take market share from these major burger companies as a result of the wider PESTLE pressures that they have experienced.
KEYWORDS: pestle, porter, five, forces, uk, fast, food, industry, swot, mcdonalds, burger, king, kfc,
C/B/173. PESTLE, Porters and SWOT analyses of Burger King
- WORDS:
- 2300
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper provides SWOT analysis of Burger King as well as PESTLE and Porters analysis of UK fast food industry
KEYWORDS: pestle, porters, swot, burger, king,
P/HR/337. Dissertation. Employee motivation: theory and case studies of Burger King and McDonald’s
- WORDS:
- 15500
- DATE:
- 2005
- PRICE:
- 159.99 GBP
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donalds. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslows hierarchy of needs theory, Herzbergs motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
KEYWORDS: Dissertation, employee motivation, Burger King, McDonalds,
P/HR/338. Dissertation. Employee motivation: theory and case studies of Burger King and McDonald’s
- WORDS:
- 15500
- DATE:
- 2005
- PRICE:
- 159.99 GBP
The dissertation investigates the drivers of employee motivation (EM) conducting case studies of EM in Burger King and Mc Donalds. The review of literature provides information about the food manufacturing industry, motivation theories (i.e. Maslows hierarchy of needs theory, Herzbergs motivator-hygiene theory, equity theory), the issues of employee retention, rewards, training and development, etc. The research uses the methods of primary data collection through sampling, interviews and a questionnaire incorporating the findings into secondary data analysis. Conclusions are made about the factors that affect staff motivation thus enhancing their performance and productivity.
KEYWORDS: Dissertation, employee motivation, Burger King, McDonalds,
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