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Burger King

C/B/3612. Proposal. Competitive advantage within UK fast food industry: comparative study of McDonald's & Burger King

WORDS:
1150
DATE:
2011
PRICE:
19.99 GBP

The paper proposes to examine the competitive position of McDonald’s in the fast food sector as compared to their key rival Burger King. Research rationale, aims and objectives are outlined, strategic models to be used in the analysis are indicated, the methodology of the proposed research is described.

 

KEYWORDS: Proposal, McDonald’s, Burger King, competitive advantage, UK fast food industry,

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