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Burberry Group
C/M/1390. Integrated Marketing Communications Campaign: theory and case of Burberry
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the marketing communication concept (MCC) reviewing the MCC theory, developing a model of an integrated marketing communications (IMC) campaign, and applying it to the case study of the marketing communications strategy of the British fashion brand Burberry.
KEYWORDS: Integrated Marketing Communications, IMC, Burberry,
C/M/1366. Marketing communication strategies of global luxury brands
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the theory of brand reviewing brand definitions, examining attitudes towards luxury brands in different countries (China, Mexico and France), discussing communications strategies of global luxury brands (i.e. Chanel, Louis Vuitton, Hennessey, Tiffany, and Burberry) and comparing them to the marketing communications strategy of Chivas Regal.
KEYWORDS: Marketing communication strategy, global luxury brands, Chanel, Louis Vuitton, Hennessey, Tiffany, Burberry, Chivas Regal,
C/B/2147. Burberry brand repositioning
- WORDS:
- 1600
- ADD-ONS:
- 12 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the new strategy of Burberry aimed to save their moribund brand reporting on the work of their design teams, the distribution of the Burberry brands, the management of their marketing activities, and the cultural challenges facing the company in international markets. A 12-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Burberry, brand repositioning,
S/B/478. Report on Burberry
- WORDS:
- 5600
- DATE:
- 2009
- PRICE:
- 59.99 GBP
The paper reports on the enterprise resource planning (ERP) at Burberry's addressing the issues of their information management, knowledge management, supply chain management, etc. The feasibility of the ERP is assessed from technical, economic, legal and operational perspectives, the accuracy of the cost-benefit analysis (CBA) is discussed, the methods of implementing executive information system (EIS) are described highlighting the role of EIS in organisational change management.
KEYWORDS: Burberry, enterprise resource planning, ERP, executive information system, EIS,
S/B/467. Report on Burberry Group
- WORDS:
- 3100
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the performance and reputation of Burberry Group providing information on the company's history, stakeholders, main competitors, financial situation, etc. The chav phenomenon is discussed, SWOT analysis of Burberry is conducted, recommendations are suggested about the ways to address the chav issue faced by the company.
KEYWORDS: burberry,
C/B/1325. SWOT, PESTEL, Porter's 5 Forces Analysis of the Burberry Group
- WORDS:
- 2700
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper looks at the British fashion retailer, The Burberry Group. This will examine the macro environment in which the group operates through use of a PESTEL analysis. The competitive nature and associated risks will then be explored using Porter's Five Forces. Finally, a SWOT investigation will highlight the strengths and opportunities of the company in contrast to its weaknesses and threats.
KEYWORDS: swot, pestel, porter, forces, burberry,
C/B/1326. PESTEL Analysis of Burberry Group
- WORDS:
- 1300
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Burberry Group and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Burberry Group.
C/B/1327. PESTEL and SWOT Analyses of Burberry Group
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents an overview of Burberry Group, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Burberry Group. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Burberry Group.
KEYWORDS: pestel, swot, burberry,
C/B/1328. SWOT Analysis of Burberry Group
- WORDS:
- 900
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Burberry Group and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Burberry Group.
C/B/1329. Porter's Five Forces of Burberry Group
- WORDS:
- 750
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Burberry Group and Porter's 5 forces analysis of Burberry Group which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Burberry Group.
KEYWORDS: porter, five, forces, burberry,
C/B/1330. PESTEL and Porter's Five Forces analyses of Burberry Group
- WORDS:
- 1800
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Burberry Group, PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Burberry Group and Porter's 5 forces analysis of Burberry Group which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Burberry Group.
KEYWORDS: pestel, porter, five, forces, burberry,
C/F/281. Ratio analysis of UK retailers Marks and Spencer vs. Burberry
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper provides financial performance analysis for two UK retail companies, Burberry and Marks and Spenser. Company analysis is focused on comprehensive financial ratio analysis based on the annual reports for the last 6 years (2002-2007). The second part of the research is devoted to the valuation of the company stock performance.
KEYWORDS: Financial statement, Marks Spencer, Burberry, Ratio analysis,
C/F/243. Marks and Spencer Financial Analysis
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines the financial performance of the Marks and Spencer Company discussing their recent financial results and presenting a comprehensive financial ratio analysis based on the annual reports for the last 6 years (2001-2007) and peer valuation (Burberry Plc). The study identifies the factors that have determined stock price performance, the implications of the ratio analysis, the upside of the share price and the company's value relative to their peers.
KEYWORDS: Financial statement, ratios, Marks Spencer, Burberry,
C/EI/16. FCUK and Burberry, the e-business analysis
- WORDS:
- 1200
- DATE:
- 2005
- PRICE:
- 19.99 GBP
This paper examines the e-business of FCUK and Burberry e-engines. The core capabilities, web pages design have been discussed. The web sites pitfalls were examined in details in terms of speed, environment, convenience, privacy, security, access and availability, reputation, trading policy, advertising, and customer involvement. The paper concludes with giving recommendations for the business performance improvement.
KEYWORDS: ei, fcuk, burberry, e-business,
P/B/547. Report on Burberry: stakeholders, problems and proposals
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on Burberry, a UK luxury brand retailer, reviewing their background, reputation and key stakeholder groups, i.e. customers, managers, financial players, distributors and the media. Interests and messages of each group are discussed highlighting problem areas (e.g. the Chav issue) and offering proposals for the company management.
KEYWORDS: burberry, stakeholders, proposals,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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