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Burberry Group
P/B/547. Report on Burberry: stakeholders, problems and proposals
- WORDS:
- 2500
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on Burberry, a UK luxury brand retailer, reviewing their background, reputation and key stakeholder groups, i.e. customers, managers, financial players, distributors and the media. Interests and messages of each group are discussed highlighting problem areas (e.g. the Chav issue) and offering proposals for the company management.
KEYWORDS: burberry, stakeholders, proposals,
Other Papers On: Burberry Group
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Keywords Tag Cloud
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