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Burberry Group
C/M/1390. Integrated Marketing Communications Campaign: theory and case of Burberry
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the marketing communication concept (MCC) reviewing the MCC theory, developing a model of an integrated marketing communications (IMC) campaign, and applying it to the case study of the marketing communications strategy of the British fashion brand Burberry.
KEYWORDS: Integrated Marketing Communications, IMC, Burberry,
Other Papers On: Burberry Group
Other Papers On: Marketing Communications
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Keywords Tag Cloud
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