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Burberry Group

C/M/1366. Marketing communication strategies of global luxury brands

WORDS:
2200
DATE:
2010
PRICE:
29.99 GBP

The paper looks at the theory of brand reviewing brand definitions, examining attitudes towards luxury brands in different countries (China, Mexico and France), discussing communications strategies of global luxury brands (i.e. Chanel, Louis Vuitton, Hennessey, Tiffany, and Burberry) and comparing them to the marketing communications strategy of Chivas Regal.

 

KEYWORDS: Marketing communication strategy, global luxury brands, Chanel, Louis Vuitton, Hennessey, Tiffany, Burberry, Chivas Regal,

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Other Papers On: Branding
Other Papers On: Marketing Communications
Other Papers On: Burberry Group
Other Papers On: CHANEL
Other Papers On: Chivas Regal
Other Papers On: Moet Hennessy Louis Vuitton (LVMH)
Other Papers On: TIFFANY & CO.

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Keywords Tag Cloud

burberry pestel financial forces swot porter spencer marketing marks uk luxury five model study pricing theory capital asset dissertation purchasing intentions fashion products campaign consumers country origin impact communication retailers vs stakeholders ratio business ei fcuk proposals brand brands integrated global strategies repositioning c communications
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