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Burberry Group
C/B/2147. Burberry brand repositioning
- WORDS:
- 1600
- ADD-ONS:
- 12 slides
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks at the new strategy of Burberry aimed to save their moribund brand reporting on the work of their design teams, the distribution of the Burberry brands, the management of their marketing activities, and the cultural challenges facing the company in international markets. A 12-slide presentation of the paper is supplied in a separate file.
KEYWORDS: Burberry, brand repositioning,
Other Papers On: Burberry Group
Other Papers On: Corporate Strategy: Case Studies
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