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BUPA (British United Provident Association)
P/B/745. BUPA and private medical insurance in UK
- WORDS:
- 2500
- DATE:
- 2003
- PRICE:
- 29.99 GBP
This paper reports on BUPA, a global health and care organisation, reviewing their performance and highlighting the success factors. An overview of the company is given using SWOT, PESTEL, Porter’s five forces, etc. The features of the private medical insurance (PMI) market in the UK are discussed in the context of the current situation in NHS.
KEYWORDS: BUPA, private medical insurance, NHS,
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