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Bundling / Collective buying
C/B/3579. Bundling strategies of Macepark Hotels
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the concept of ‘bundling’ based on the idea of buying a bundle as opposed to a single product. The benefits of bundling are explored using a case study of Macepark luxury hotels and their sale of products and services across business to consumer (b2c) and business to business (b2b) markets. The product portfolio of the hotel is described, the issues of hotel marketing are addressed.
KEYWORDS: Bundling, Macepark Hotels,
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
